Sapori Fine Flavors

Illy Launches First “Artisti del Gusto” Café in Portland At Chuck’s Place in Lake Oswego

Opening Event on April 27 features illy’s Italian Award-Winning Master Barista Giorgio Milos

Lake Oswego, Ore., April 27, 2010 – The Pacific Northwest, long recognized as the heart of the coffee culture in the United States, is about to get a taste of what the best espresso and coffee in Italy has to offer. Illy caffé is recognizing Portland’s first “Artisti del Gusto” (Artists of Taste) café in Lake Oswego today, and it will feature the most authentic Italian coffee experience in the region.

Chuck’s Place in Lake Oswego, an independently operated café owned by Chuck and Lisa Shaw-Ryan, with the support of Sapori Fine Flavors, was selected by illy for this prestigious program that will allow discerning customers the opportunity to experience coffee as it was meant to be. The Artisti del Gusto program is more than a simple title; it is an exclusive and comprehensive program that illy is introducing that involves in-depth training, rigorous quality standards, top-tier brewing equipment, and special drink training, and access to specialty drink recipes that illy has developed.

“We are proud that we were chosen and are excited to offer a new, exclusive program that will introduce our customers to the finest Italian-style coffee culture in the region,” said Lisa Shaw-Ryan. “With the support of illy and Sapori Fine Flavors, we aspire to deliver the best coffee experience around. We will have the finest equipment and our baristas will be trained to meet the exacting standards that are needed to be part of the Artisti program.”

“The essence of illy’s Artisti del Gusto program is about excellence and authenticity. In advance of launching the program at Chuck’s, we have been training the staff extensively and installing the latest equipment in the café,” said Nathan Spaccarelli of Sapori Fine Flavors. “We are excited to have a venue as outstanding as Chuck’s to be able to showcase the uncompromising standards of illy. Their passion for illy over the past ten years has been unsurpassed.”

As a way to welcome Chuck’s Place into the Artisti program, Giorgio Milos, illy’s award-winning Italian Master Barista will be at the cafe to share his expertise and passion for espresso and coffee. He is finalizing the staff’s training as well as spending time in the café “wowing” customers with his exquisite drink preparation and educating them about the finer points of enjoying the world’s finest coffee.

Illy’s fast-growing Artisti del Gusto program designates top independent cafés that have shown a long-term commitment to providing an authentic Italian coffee experience and meeting illy’s high quality standards. The program now features more than thirty cafes across the United States.

Chuck’s Place is located at 148 B Avenue, Lake Oswego, Oregon. The opening events of the Artisti del Gusto will take place April 27, 2010, between 11 a.m. and 1 p.m. The public is invited to attend this special event at Chuck’s Place where Master Barista Giorgio Milos will help those in attendance discover the ritual and pleasure of authentic Italian illy espresso. Giorgio will discuss the history and the origin of coffee, as well as fascinating facts about the agronomy and chemistry of the coffee bean.

About Sapori Fine Flavors

Sapori Fine Flavors, based in Lake Oswego, Ore., is the Pacific Northwest’s premier purveyor of fine hot beverage products and equipment. Family owned and operated since 1996, Sapori has been the Northwest’s exclusive distributor of illycaffé, the world’s finest Italian coffee. The company prides itself on industry-leading service that provides a full-service solution for discerning restaurants, cafés and hotels in the region. In addition to illy espresso and coffee, Sapori offers gourmet teas and syrups, coffee equipment and complementary products.

About illycaffè

Illycaffè is the world’s finest Italian coffee and a leader in quality, innovation, and technology. A third-generation Italian coffee company, illy is the number one European imported coffee brand in North America. Based in Trieste, Italy, illycaffè produces and markets a unique blend of coffee as the single brand leader in quality coffee and gives coffee connoisseurs an overall authentic Italian coffee experience. Illy is available in more than 50,000 of the finest restaurants and coffee bars and is sold in over 140 countries around the world, serving more than 6 million cups of illy coffee per day. Globally, illy employs more than 700 people.

Illy buys green coffee of the highest quality Arabica directly from the growers through partnerships based on the mutual creation of value. The Italian-based company fosters long-term collaborations with the world’s finest coffee growers – in Brazil, Central America, India and Africa – providing know-how and technology and offering above-market prices.

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Contact: Kathrin Spaccarelli
Sapori Fine Flavors
Tel. (503) 699-6174
kathrin@saporifineflavors.com
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